Zsuzsa Szvetelszky

Social psychologist, Hungarian Academy of Sciences


Zsuzsanna Szvetelszky is a social psychologist and communications expert. Conducting market research since 2003, she studies and explores the dynamics of word-of-mouth processes and analyzes the proliferation and transformation of information, beliefs and stories. She has conducted research on new consumer trends and the Y and Z generation on the request of blue-chip companies and market leaders of numerous sectors.

Her scientific and applied research includes uncovering self-organising hierarchies, processes and goals and the representation of the “norm of breaking norms”. Besides this, her work focuses on new customers’ relationship with intimacy, the private sphere, publicity, transparency and the motives of their behaviour. She lectures at ELTE (Eötvös Loránd University) and Szegedi Tudományegyetem (University of Szeged) and is a research fellow of ”Lendület” (‘Momentum’) MTA RECENS (Research Centre for Educational and Network Studies, Hungarian Academy of Sciences).

My Sessions

New Customer – Changes in consumer behaviour and needs

The aim of the workshop is to analyze the processes and dynamic interactions between trends – either economical, societal or technological – and consumer behaviour. We will not only look behind the processes but explore the predictability of these phenomena; what the shifts we detect in the process imply; and as a result of this, […]

Changes in consumer behavior and needs