Lexi specializes in integrating PR and SEO at both a strategic and a tactical level. She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training, PR and SEO services and support to agencies, businesses and investors.
Lexi combines technical search algorithm knowledge and psychology to create data-driven measurable communications strategies that maximize influence on human behavior. She applies this both to external and internal communications strategies. Her research work focuses on the opportunities, ethics and risks of machine learning and AI in the sector of internet search.
She has been part of core teams responsible for communications, marketing and investment strategies of clients and agencies worldwide for over eight years. She won several international awards for her researches and creative, innovative solutions, and has collaborated with such leading companies and institutes as Microsoft, eBay, Virgin Atlantic, Swiftkey, Yelp, HTC or The Great Escape Festival.